A Record Shouldn’t Last a Lifetime

Besito x Equity First Alliance

A powerful award-winning multi-media campaign “A Record Shouldn’t Last A Lifetime” features advocates, formerly incarcerated individuals, and their family members, amplifying the voices of those impacted by the war on drugs. Our goal was to inspire connection by telling the intimate stories of those who have been most harmed, featuring the subjects’ compelling personal stories, in their own environments. This campaign was an urgent reminder of the moral obligation of those who are profiting off the legal cannabis industry to fight for equity and reparative justice.

View our Clio Award Winning Campaign