Melio Creator Commissions
Melio Payments Creator Campaign
Melio Payments is a financial tool for online payments for small businesses that allows them to make ACH transfers, debit card, and credit card payments to their vendors.
Their ask was for us to create original content to celebrate the employees that enrich Melio and help them keep small businesses in business everyday. We selected two illustrators considered nano influencers to post collaboratively driving new audiences to Melio’s social media channels.
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Content was collaboratively posted on both creator and Melio’s platforms had a 400% increase in engagement. Multiple posts in the series became Melio’s top performing posts of all time and introduced new audiences in their target demographic to the brand.
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Strategy, Creative/Influencer Sourcing, Content Production: Radical Womxn / Radical Assembly
