PLUS Pride
PLUS Pride Campaign
In celebration of Pride 2021, our project Tree Femme Collective, partnered with PLUS Products to create the #PridePLUSLiberation campaign. We creative directed and produced the campaign hiring 5 LGBTQIA+ artists to create unique and original pieces of content with PLUS’s Limited Edition Pride gummies. Content was distributed on each creators platforms as well as Tree Femme’s owned and operated channels.
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10% of proceeds from every tin sold was donated to the San Francisco-based Transgender, Gender-Variant & Intersex Justice Project to further their mission of ending the human rights abuses committed against Black and Brown TGI people inside of California prisons, jails, detention centers and beyond.
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Creative Direction, Production, Strategy: Radical Womxn
Artists: Liam Woods, Steven Lee, Emily Eizen, Jamie-Lee Boyd, and
Marqui Jordan -
