Yosemite Conservancy is a nonprofit dedicated to preserving Yosemite National Park’s resources and providing enriching visitor experiences in the park for more than 100 years.

Protect Your Wild was a campaign engaging younger audiences to become interested in land stewardship and conservation. It included a landing page featuring a quiz to learn your outdoor personality; targeted blog content and email marketing funnel; influencer campaign; and digital ads.

Radical Assembly managed the campaign, including the influencer UGC campaign, landing page development, and lead gen quiz.